We helped Omise, a Thai fintech startup, launched a site for initial coin offering (ICO). OmiseGO is an Ethereum and blockchain based E-Wallet that aims to solve payment problem in South East Asia.
Understanding the blockchain technology, which is complex by its nature, in order to communicate right messages to a very specific target audience
Different hierarchy of information in different states of ICO
Building trust in the company that is unfamiliar to foreign investors
Contents that are constantly changing throughout development
The cryptocoins sold out immediately funding Omise $25 Million surpassing its initial goal of $4 million. Omise capped the sale at $25M, but it was reported that the interest of presale alone was over $100 million.