We helped Omise, a Thai fintech startup, launched a site for initial coin offering (ICO). OmiseGO is an Ethereum and blockchain based E-Wallet that aims to solve payment problem in South East Asia.
Challenges
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Understanding the blockchain technology, which is complex by its nature, in order to communicate right messages to a very specific target audience
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Different hierarchy of information in different states of ICO
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Building trust in the company that is unfamiliar to foreign investors
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Contents that are constantly changing throughout development
Result
The cryptocoins sold out immediately funding Omise $25 Million surpassing its initial goal of $4 million. Omise capped the sale at $25M, but it was reported that the interest of presale alone was over $100 million.
Read more: Techcrunch, Trustnotes
